NGgeneration is a global ambassadors program which brings together the loyal users of Grishko Ltd. products! Our ambassadors enjoy spreading their love to Grishko Ltd. brand with their friends and followers, sharing knowledge about our products and their unique tips on using it! Our ambassadors are more than just dedicated customers – they are our friends (they are a part of big and friendly family). We work with each to reach the best possible mutually beneficial cooperation.

In 2019 the program was divided into two parts: Grishko Generation and Grishko Future Stars. In 2020 the company decided to unite the dancers of different age and experience under NG Generation name. NG refers to Nikolay Grishko, the founder and President of Grishko Ltd. (Moscow, Russia), producing the pointe and dance shoes, soft ballet shoes and gymnastics, dance apparel under Grishko® and Nikolay™ (supplied to USA exclusively) brands.


• A brand with a 30-year history, a strong company culture and the presence of its creator Nikolay Grishko who controls all the areas of production
• The world famous leader in dancewear, shoes and accessories used in dance
• The global recognition
• The choice of professionals
• Partnership with the leading Ballet Academies & Theaters


To apply, candidates have to submit:

• Dance video in your favorite place in the city, write the history of that place or the reason why you chose it. It can be your local sight, theater, park or even the shopping mall - you can wear the traditional costume of your country or simply a beautiful classic tutu! Show off your creativity! You must wear Grishko Ltd. dance shoes. Post the video on Instagram (ONLY) and use hashtag: #nggenerationsearch2020
Completed application form (online) including Test so we can get to know you better and your awareness of our brand. You should also attach a link to your video to the form.
• You must be following @nggeneration and @grishkoworld
• Your account must be public


• The applicant is already a loyal user of Grishko Ltd. products (dances only in Grishko Ltd. Pointe shoes; ballet shoes – for kids and male dancers)
• The applicant’s main motivation is not purely material
• The applicant is prepared to make himself as visible as possible in order to promote Grishko Ltd. brand
• The applicant has a big influence on social media
• The applicant is active on social media and has a creative thinking
• Age limit 5+


• Welcome-box
• 2 regular boxes per year
• First look at new collections
• Opportunity to improve our products by feedbacks & comments
• Privilege program:
    - Private sales & promo codes
    - Rewarding system
    - Discounts and presents from our partners
    - Individual tour of Grishko Moscow Factory ( in case you visit Moscow)
    - Exclusive opportunity to receive a piece of advices on your technique from brand-ambassadors like Anna Tikhomirova, Ana Sophia Scheller, Fernando Montano, Márcia Jaqueline
• Feature on social media and advertising materials
• New friends worldwide
• Different activities during a year
• Daily contact with a Project Manager

WHEN WILL THE WINNERS BE ANNOUNCED? The list of lucky winners will be uploaded on the website on the 28th of November and personally contacted via email on 29th.

CLOSING DATE: November 17th